Labgene is a fusion of "Lab" and "Gene," reflecting the company's core focus on genetic research and laboratory science.
02. Logo Design
For the logo, I opted for a clean and modern typographic approach, utilizing the Montserrat font to convey a contemporary feel. The choice of a sans-serif font enhances readability and professionalism, aligning perfectly with Labgene Biotech's forward-thinking ethos.
03. Design Highlight
One of the standout features of the logo is the letter "G" in "Labgene," which I designed to resemble a DNA helix. This subtle yet impactful detail not only reinforces the company's emphasis on genetic research but also adds a distinctive visual element to the overall composition.
04. Color Palette
In selecting the color palette, I aimed to evoke trust, reliability, and innovation—key values of Labgene Biotech. Shades of blue dominate the palette, symbolizing intellect and integrity while maintaining a sense of approachability.
Conclusion
In crafting Labgene Biotech's logo, my goal was to create a design that captures the essence of the company's mission and values. By combining typography with thoughtful visual elements, I've produced a brand identity that not only resonates with the target audience but also reflects Labgene Biotech's dedication to pushing the boundaries of genetic science.